Search Engine Optimisation (SEO) & Search Engine Marketing (SEM)
About › Search Engine Optimisation (SEO) & Search Engine Marketing (SEM)Do you want to get more people visiting your website?
Are you struggling to get a higher ranking on search engines — such as Google?
Or perhaps you can’t even find your site on Google?
If you want help getting your website found on Google or to improve your SEO (search engine optimisation) or answers to any of those questions, you are in the right place!
Search engine optimisation is not just about having the right amount of mentions of a key word or phrase in your page. It’s also about viewing search engines as another one of your website audiences.
Search engines want to help people find the best matches for their search term and give them a good user experience. Having clear navigation and titles within pages, not duplicating content, having quick page load times – amongst many other things – is what is needed for true optimisation.
Search engines will check to ensure your site is current, so uploading fresh content is also a factor in ranking your pages.
Search engine marketing requires consideration of all the other places that your site could be listed and found via. Ensuring you’re in the right directories or featuring on other websites (with a link to your site) all count towards your number of inbound links.
Digital Consortium can help all sizes and types of business achieve better rankings in Google and other search engines. There are always ways to improve your website and content with small changes (search engine optimisation – SEO and search engine strategies). We can help and advise so that you can make those improvements yourself – or we can do it for you.
There’s lots of different ways to increase your presence and ranking on search engines – let us talk you through them and find the right method that works for you, your website and your customers and your budget.
Each company’s product or service has its own level of competition and audiences. Digital Consortium doesn’t use a ‘one size fits them all’ approach. We look at what will work for you. If there’s high competition in that sector, there’s no point in flogging a dead horse focussing on a keyword that you’re never going to get top spot on!
We need to get creative about how to get your audience to your website.
If you want to talk about SEO, get in touch today.
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