Online Advertising

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Advertising online can take many different forms.

From Google Ad campaigns triggered by specific search terms through to multi-site campaigns through media planning agencies, there is usually something that will suit any company or organisation and their budget.

Advertising can be text adverts (either within search results pages on Google or Bing, for example) or shown on third-party websites.  They could also be image or video (display) advertisements, pop-ups, page or site sponsorship.

Social media advertising on platforms such as Facebook or LinkedIn can be extremely focussed (age, interests, job or sector).  The beauty of such ad campaigns is that you can start with low budgets and turn them on and off at will.

Ads shown on third-party sites can be triggered by searches or website visits elsewhere (cookies track such things and, if permissions allow, this data is shared amongst advertising networks) to target very specific demographics and individuals.

If you want to talk about your online advertising requirements, get in touch with Digital Consortium today.