New CMS Website for Oncology Professor
A new CMS website designed and developed for Professor Chris Nutting has just gone live. As the UK’s leading oncology specialist for head and neck cancer, he requires a suitably impressive website.
The site includes sections on his specialisms – head and neck cancer, thyroid cancer and lung cancer – as well as possible treatments, patient journeys and their outcomes. The extensive blog contains articles and features concerning new research and Professor Nutting’s involvement in campaigns and research activities around the globe.
Choosing appropriate imagery for a CMS website dealing with serious subjects such as cancer isn’t an easy task. We were careful to take a bit of time and consideration to get it right. We wanted to avoid showing pictures of patients or large volumes of medical equipment. Such imagery can appear overwhelming for a potential patient at a worrying time.
We designed and developed custom templates integrated into a widely-used and well-known CMS website back-end. The bespoke templates include subtle design features such as abstracting the form of cancer cells, manifested as hexagons. These shapes slowly animate in the background of the homepage. The hexagonal shape is echoed throughout the site, making it a challenging site to build for desktop and mobile responsive design – but with the resultant site being a resounding success.
Visit the site at www.chrisnutting-oncology.co.uk