News

  • YBS Share Plans static website

    YBS Share Plans static website

    We are delighted to have been asked to contribute to the update of a Yorkshire Building Society static website YBS Share Plans.

  • Springing Forward

    Springing forward with a refresh

    After almost three years, it was time for us to give the nursery pages a refresh - perfecting timing for a spring clean.

  • New Crown Trees Website – no ‘log’ on required

    This new responsive content management system website has recently gone live; the fresh and crisp visual identity didn't 'stump' Johnny when he designed the site.

  • 10 Year Website Challenge

    Surely nobody wants to see our actual faces... so here is our 2009 v 2019 website challenge instead...

  • Happy Birthday to us…

    We were ‘12’ on Sunday – very nearly teenagers! What better way to celebrate than to give ourselves the gift of a spangly new website to show off who we are and what we do.

  • Christmas Website Offer

    Diane’s new website has been successfully generating new business for her counselling and hypnotherapy consultancy over the past few months...

  • Google Maps API

    Over the past few months we have been assisting our clients with the changes brought in by Google regarding its Maps API...

  • SEO Podcasting with Accord and DC!

    Liz, always having plenty to say about SEO gets involved with the Accord Growth Series Podcast...

  • A little bit of therapy

    Diane Wade is an experienced counsellor and therapist and also a clinical hypnotherapist and needed some initial marketing to assist when contacting potential clients and high quality business cards to pass around. She asked DC for help...

  • GDPR – It’s a bit wordy!

    GDPR - We don't want you to miss out...


YBS Share Plans static website

Last updated 4th March 2019 by DCYBS Share Plans static website

We are delighted to have been asked to contribute to the update of a Yorkshire Building Society static website as part of a cross-functional team which was established with the purpose of improving the look and feel of the YBS Share Plans site.

The objective was to complete a full redesign through the creation of new assets and copy that ultimately delivered ‘Our Story’ in a compelling way. The static site serves both corporate clients (B2B) and end customers (B2C) so the overall UX was improved to best serve each type of enquiry.

In addition the website is the vehicle for YBS Share Plans to engage with both corporate clients and end customers. The site will improve how YBS Share Plans promotes its core and ancillary services. It also contains more interactive content through social media links together with client testimonials and case studies.

The team at YBS are really happy with the new site and see it as a huge improvement on the old website.  We have a long-standing relationship with YBS and they have kindly acknowledged that we are “easy to work with, very helpful and work very closely with us to ensure we’re delivering the right outcomes” and that “DC have supported us with the development of templates and often made suggestions to further enhance the solution”.

It’s always a pleasure to know that our clients are happy with us and the work we produce with/for them.

https://www.ybsshareplans.co.uk/

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Springing forward with a refresh

Last updated 25th February 2019 by DCSpringing Forward

Looking back to Spring 2016 our clients at Fisherfield Childcare approached us looking for a fresh new website to highlight their group of nurseries based in the Rochdale and Bury regions.

Wanting to keep the site as fresh as possible, after almost three years, it was time to give the nursery pages a refresh and a great time to have video capability added to the site for each individual nursery.

One of the top requirements on the list of updates was acknowledging that whilst the site has always been responsive (mobile-friendly) the information seen first at the top of the page on a smaller screen was of super importance. Johnny changed around the nursery address information and important nursery facts to place them at the top of the page, with the images and nice-to-know information being placed further down the page as you scroll.

We think it looks better than ever! Anyone searching for Fisherfield Childcare nurseries can rest assured that the information they need is readily available and easy to find https://www.fisherfieldchildcare.co.uk.

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New Crown Trees Website – no ‘log’ on required

Last updated 11th February 2019 by Lisa

This new responsive content management system website has recently gone live.  It informs readers all about their tree survey and report information, case studies and articles – as well as ‘Meet the Team’ section and glossary of terms.

The fresh and crisp visual identity didn’t ‘stump’ Johnny when he designed the site, he knew which ‘root’ to take. There’s some great photography and graphics which give Crown Trees Consultancy a highly professional look; suitably befitting their excellent service by highly experienced arboricultural consultants (tree experts!).

Take a look at www.crowntrees.co.uk, it’s very interesting and we’re sure you won’t want to ‘leaf’ it!

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10 Year Website Challenge

Last updated 2nd February 2019 by Lisa

The 10 year website challenge has been doing the rounds on social media and is still proving to be as popular than ever.

We thought we’d jump on the bandwagon with our own little bit of history in comparison to how we look now – but of course using our website as the images (nobody wants to see our faces surely…)

So here it is 2009 v 2019 (our brand new site has just gone live — now that is what is called ‘good timing’) a bit of a change don’t you think…?

DC Ten Year Challenge - 1

DC Ten Year Challenge - 2

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Happy Birthday to us…

Last updated 31st January 2019 by DC

We were ‘12’ on Sunday – very nearly teenagers!

Client Services Director Liz said: “When I set up Digital Consortium in my attic all that time ago, I had no idea that we’d achieve what we have. I’m so proud of the team members we’ve had over the years and how successful they have gone on to be – now scattered all over the world!

It was about time we had a refresh of our visual identity, giving Johnny the opportunity to re-vamp our look and put his stamp on it.

Now it’s time to look forward to what the future has in store! Some of our clients have been with us since the very start and for others it’s just the beginning of many years of positive and productive work together.

Here’s to the next twelve years!! Thank you to everyone who has been part of our success.”

What better way to celebrate than to give ourselves the gift of a spangly new website to show off who we are and what we do.

Take a look around and see what you think.

We love the new and simplistic format of the site – who really wants to read pages and pages of text, surely it’s all about the images!

We’d love to hear your feedback – get in touch hello@digitalconsortium.co.uk

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Christmas Website Offer

Last updated 17th January 2019 by DC

Diane’s new website has been successfully generating new business for her counselling and hypnotherapy consultancy over the past few months. We had designed some marketing leaflets, made some changes to the site with new content and also established a Facebook page to improve her social media presence. This has all contributed to the new clients she has gained.

As Christmas and the New Year are key times when people want to make positive changes in their lives, she decided to create a Christmas offer on her website. The theme ‘Become a Non Smoker’ was decided and in addition to the website we also used Facebook to promote the offer. We incorporated a ‘paid for’ Facebook advert and Google Ads which, when coupled with the local sites Diane is registered with, meant that her outreach was a great deal further than just using her website alone.

The increased awareness generated a number of new enquiries and further offers will be promoted in the future.

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Google Maps API

Last updated 9th October 2018 by DC

Over the past few months we have been assisting our clients with the changes brought in by Google regarding its Maps API.

Firstly, a note on what API stands for: API is an Application Programming Interface and is a way in which different applications can communicate with each other. The main way that communication with the API is secured is by use of an API key (or keys). This enables other applications to access your account, but without the worry of you having to release your password for all to see.

In June this year, Google began to withdraw key-less access to the Google Maps platform. This meant that the generation of an API key became a requirement for all websites wishing to use Google Maps on them. Billing on the Maps platform would also need to be enabled.

Once these requirement were met, the Maps key could be placed in the website source code on pages where a map is displayed.

Google still offers a generous free usage quota, so many clients will probably still be using the service for free, with the added benefits for clients that they can also view some analytics on the maps usage.

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SEO Podcasting with Accord and DC!

Last updated 11th September 2018 by DC

We were approached by our good friends at Accord Mortgages (part of the YBS Group) who asked if we would be interested in being involved in a SEO podcast chat (search engine optimisation) as part of their Growth Series Podcasts. Liz being our in-house SEO guru was promptly nominated and the recording took place a couple of weeks ago with Liz and John Brenan (Media Relations Manager at YBS) having the conversation. Due to the amount of content there was to discuss it’s been split into two parts!

During the podcast John and Liz discuss what SEO is all about, what are the benefits of SEO and what brokers could be missing out on if they don’t consider it. What keywords would be beneficial to the brokers and handy tips from Liz of how very simple changes in wording can open up or indeed minimise the chance of websites being found. For example, Liz gives the analogy of how the words ‘mortgages Halifax’ placed in a search engine would bring up a very different search result to ‘mortgages IN Halifax’ – so it would depend on whether you were looking for mortgages with the Halifax Bank or indeed mortgages brokers within the Halifax area.

There is a discussion about how search engines work, what they are looking for when they crawl the sites and how duplicated information sometimes can work in your favour and sometimes not and as part of this Liz explains how a non-expert can still work with specific keywords within their website content and how these days the admin area of modern websites can help by using assistance tools.  Find out about how to find relevant keywords, how to create fresh SEO content, how to measure how well your site is doing and there are some good little ideas of how to refresh old but still relevant content.

The first part of the podcast which went live last Friday 31 August 2018 is available here to listen: https://blog.accordmortgages.com/podcast-4-pt-1-how-to-implement-small-seo-changes-which-make-a-big-difference

The second part of the podcast goes live today – we’re very excited – listen here: https://blog.accordmortgages.com/podcast-4-pt2-how-to-implement-small-seo-changes-which-make-a-big-difference

Financial Services is wide and varied area especially for mortgage brokers; with the help of The Accord Growth Series podcasts which are focused to this area of FS it is becoming easier for the brokers to market themselves effectively and thus getting the client a good deal.

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A little bit of therapy

Last updated 6th September 2018 by DC

Diane Wade is an experienced counsellor and therapist and also a clinical hypnotherapist.  She has started her own business, Creative Counselling with Diane Wade, and needed some initial marketing collateral and stationery to get her off the ground when contacting potential clients and high quality business cards to pass around.

Diane had strong ideas for her visual identity and logo which Johnny has successfully interpreted and you can see it on the image associated with this article.  The ‘mind, body and spirit’ wording and the Celtic knotwork symbol were a must and Johnny worked these into the logo alongside the name of her business.

We advised Diane about where to order her own print and business cards from, ensuring she knew exactly what to do (low volume digital print) and held her hand through the process so she felt confident doing it herself.

Liz has since set her up with a Google Ads campaign which has been great at generating new enquiries. She’s also created a professional Facebook page so that she can make a start on social media marketing.  The next step will be to embark on some Search Engine Optimisation for her existing website and to assist with all the other aspects of marketing (on and offline) as well as helping her generate new content for her website.

It’s great to see some small steps make a big difference to a new business!

Diane’s website is www.creativecounsellingwithdianewade.co.uk

If you would like to talk to us about how we could help your business start up or improve your existing website, get in touch and we can have a no obligation chat!

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GDPR – It’s a bit wordy!

Last updated 24th May 2018 by DC

Who’s in agreement that the ‘buzz’ word of the moment is GDPR – we have all been inundated with emails from various contacts/organisations ensuring that they are compliant and we are no different – we guess we had no choice! The General Data Protection Regulation (GDPR) changes come into action on 25 May 2018. Many of you will already have been making changes to your websites and advising your customers/newsletter subscribers of how you will be managing these changes – in a most helpful and professional manner no doubt!

At DC we are too working towards ensuring compliance with the new data protection regulations. We’ve recently written to our contacts to let them know about some changes we’ve made to our Privacy Policy and the way we keep in touch with everybody. In case you didn’t receive our email and you’re worried that you’ve missed out in some way you too can read our updated Privacy Policy on our site (we don’t want you to miss the most exciting email of the year) which explains what data we collect, why and how we use it, and other information relevant to the privacy of your data.

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